A\V format is a community group with an interest in audio visual. Having recently launched, a brand identity was required. Flexibility and longevity were needed to ensure that the brand was fit for purpose, and would be used across screen and print.
A typographically led solution was devised for flexible application. This gave the brand a bold and striking identity. This would allow for wide application across varied contexts. The stylised backslash in the name helped form the solution. A digital essence is at the core of the brand, capturing the technological atmosphere of audio visual formats.