Martin Gibbons Casting required a rebrand to refresh their brand image. The brand needed to cater for its expanding audience. It was essential that the look and feel of the brand reflected the nature of the casting industry. The brand’s image needed to have relevance with their wide and diverse range of clients.
The solution is a play on a common practice in casting. The act of highlighting your part is turned on its head to create suggestive wordplay using famous quotes. The aim is to bring some humour to this brand and reflect the fun nature of this business. The content is a nod towards their desire to expand further into film.